The Market of the Month: Argentina

Market of Month - Argentina

Argentina is a very large country (1.1 million square miles) placed in the southern cone of South America. Argentina offers abundant natural resources and is mainly an agricultural country. To the north the tropics, down south the glaciers, on the western side the Andes, and, the Atlantic Ocean to the east.   Argentina is a federal republic with 23 provinces and one federal capital district. The population adds to 39.5 million people and the literate rate is 97%.  A large percentage of Argentines immigrated during the 18th and 19th centuries from Spain, Italy, and other European countries. Buenos Aires, the capital city, showcases its buildings with French architecture and has many cultural attractions and together with its suburbs frames the largest estuary named Rio de la Plata (River Plate).

Traveling is part of the Argentine lifestyle, and the United States is a popular travel destination for both business and pleasure. As we all know, “promotion” is the key tool for the Travel & Tourism Industry, therefore the presence of U.S. companies visiting and showcasing their products and services, is very helpful, as other European destinations are big competitors.

Based on recent figures of traveling to the United States., Argentina has grown since 2005 double-digit numbers, except for 2014 when Argentines and other Latin Americans traveled to Brazil to see the Soccer World Cup. During 2017, over 1 million Argentines traveled to the United States with which was nearly 10% growth and a record year!  It is important to note that from December 2013 Argentines had a 35% tax on all purchases made in foreign countries, including all travel services.  This ended in January 2016 with the new Administration. The (projected) total expenditures by Argentines in 2017 was $4,811,000. During 2018, Argentina dropped 2.4% due to the local economic crisis.  Which means that, when this stabilizes, travel & tourism to the United States will resume.

The number of travelers varies depending on the season.  Peak travel times tend to be during the summer holidays (December-February) and winter school holidays (July).  Some also choose to travel during the week of September 21st, as many children receive a spring holiday in addition to their other times off.  The only requirement before entering the United States, in addition to a valid passport, is to obtain a travel visa.

The top destinations frequently visited by Argentines are Florida (particularly Miami and Orlando), New York, California, and Washington, DC.  The U.S. gateways are Atlanta, Dallas, Houston, Miami, and New York City, and Los Angeles since December 2018.

Meet the Travel & Tourism Specialist at the U.S. Embassy in Buenos Aires – Diana Brandon  Diana Brandon works for the Commercial Service, a branch of the U.S. Department of Commerce. She is a Commercial Specialist responsible for several sectors, Automotive, Education, General Services, Franchising, Hotel & Restaurant Equipment, and, one of the major Industries in Argentina, which is Travel & Tourism Services.Ms. Brandon was the Trade Events Manager (since 1997-2010) and coordinated all commercial events and VIP delegations for the Commercial Service in Argentina.Ms. Brandon’s areas of expertise are: Promote the United States as a tourism destination through presentations, local and U.S. shows and counsel local and U.S. companies and advises the Visit USA Committee in Argentina on different strategies. Diana Brandon has worked for the U.S. Government since 1989 when she oversaw the Office of Trade & Tourism, and, handled the Commercial Library. She was then working closely with USTTA and the Visit USA Committee in Argentina. Previously Diana Brandon worked in several multinational companies acquiring experience in different sectors. Diana Brandon was born in Buenos Aires, Argentina and was educated at Northlands School.  She then rounded off her education attending College in England.Email: