Small Business Owners: Improving Usability and Accessibility Benefits Everyone
79% of companies found inclusive software improves usability and customer experience on January 7, 2021
WASHINGTON. Small businesses that improve accessibility for people with differing abilities also improve employee retention and morale and expand their business market, according to statistics gathered by SCORE, mentors to America’s small businesses. Most employers report no or low cost for accommodating employees with disabilities, and 24% reported that accessibility accommodations increased profitability.
Increasing accessibility improves employee productivity, retention and company morale. Among business owners who reported making accommodations for employees with disabilities:
- 86% said this helped retain qualified employees.
- 59% said this increased company productivity.
- 61% said this increased company morale.
- 24% reported increased profitability.
Ensuring inclusivity and accessibility can expand the business market:
- Americans with a disability have a disposable income of $490 million.
- 71% of users with a disability will simply have to leave a website that is not accessible.
- 79% of companies found inclusive software improved usability and customer experience.
Designing for accessibility drives innovation, and improves general usability:
- Android’s screen-contrast design helps everyone, regardless of visual ability, see their smartphone screen in the sun.
- Closed captioning, originally created for people who were deaf or hard of hearing, is now a standard practice.
Most employers report no or low cost for accommodating employees with disabilities:
- 49% of employers report no cost for accommodating employees with disabilities.
- 43% of employers report a one-time cost.
- Only 8% of employers report an annual, or a combo annual and one-time cost.
“For small business owners, improving usability and accessibility for all individuals drives innovation and empowers a larger and happier customer base,” said SCORE CEO Bridget Weston. “These statistics show how making accommodations for individuals with disabilities is not only cost-effective, but also beneficial in improving customer and employee satisfaction.”
Click here to learn more about why accessibility matters for small businesses.